Email Marketing Specialist Job at 24 Seven Talent, Los Angeles, CA

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  • 24 Seven Talent
  • Los Angeles, CA

Job Description

A contemporary fashion and lifestyle brand is seeking a Email Marketing Specialist to lead strategies that deepen customer relationships and drive repeat engagement through best-in-class Email, SMS, and Loyalty programs.

In this role, you’ll own the retention roadmap end-to-end—from ideation and execution to performance analysis—crafting thoughtful, data-driven campaigns that enhance the customer experience and fuel growth. You’ll also play a pivotal role in developing and scaling our new loyalty program , ensuring it delivers meaningful value and drives long-term brand love.

Responsibilities

  • Develop and lead the retention marketing strategy across Email, SMS, and Loyalty , optimizing each touchpoint throughout the customer lifecycle.
  • Own campaign planning and execution—from content briefing and deployment to reporting and optimization.
  • Manage the retention marketing calendar, ensuring alignment with brand storytelling, product launches, and promotional priorities.
  • Build, monitor, and refine automated lifecycle flows to increase engagement, retention, and revenue.
  • Design and implement A/B and multivariate testing frameworks to drive continuous improvement.
  • Analyze customer data and campaign metrics, translating insights into actionable recommendations and leadership reporting.
  • Oversee the integration, launch, and ongoing evolution of the loyalty program, driving member acquisition and retention.
  • Stay informed on industry trends, tools, and best practices , proactively identifying new growth opportunities.
  • Partner cross-functionally with Creative, E-Commerce, and Merchandising teams to ensure consistency in messaging and execution.
  • Perform other related duties as needed to support broader marketing initiatives.

Qualifications

  • Bachelor’s degree and 4–6+ years of experience in retention, lifecycle, or CRM marketing—ideally within DTC or e-commerce .
  • Proven success owning and scaling Email and SMS strategies with measurable impact.
  • Experience developing or managing loyalty programs.
  • Hands-on experience with Klaviyo, Attentive, or similar CRM platforms .
  • Strong analytical and reporting skills; proficiency in Excel/Google Sheets .
  • Organized and detail-oriented, with strong project management skills (Asana or similar tools a plus).
  • Excellent communicator and collaborator, capable of influencing cross-functional teams.
  • Strategic thinker who’s equally comfortable rolling up their sleeves to execute.
  • Self-starter with a strong sense of ownership and accountability.

Job Tags

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