Job Description

Email Marketing Specialist

The University of Wisconsin-Stout's Marketing Communications (MarCom) team is seeking an Email Marketing Specialist to support the planning, design, execution, optimization, and analysis of university-wide email marketing campaigns. This full-time position is ideal for a marketing professional with foundational experience in email or digital marketing who is eager to grow their skills in marketing automation, campaign strategy, and performance reporting.

The marketing specialist will work with the Digital & Email Marketing Manager to support email initiatives across the student recruitment lifecycle using email automation platforms (e.g. Salesforce Pardot (Marketing Cloud Account Engagement) and Emma). While the primary focus is email marketing, the role will also provide cross-training and backup support for paid digital advertising campaigns.

We are seeking a collaborative team player who is technically inclined, detail-oriented, values continuous learning, and is excited to contribute to a strategic, mission-driven marketing in a higher education setting.

Key Job Responsibilities

• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

Required Qualifications

• Bachelor's degree in marketing, communications, information technology, or related field or equivalent professional experience.
• Experience working with a customer relationship management (CRM).
• Experience planning and implementing email marketing automation.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• High attention to detail and commitment to quality assurance, especially in proofreading and formatting.
• Interest in learning marketing automation tools and analytics platform.
• Ability to work both independently and collaboratively within a team environment.
• Proficiency with Microsoft Office Suite (e.g., Word, Excel, Outlook).

Preferred Qualifications

• Experience using Salesforce Pardot (Marketing Cloud Account Engagement), Emma, or another marketing automation platform.
• Familiarity with marketing best practices including segmentations, personalization and A/B testing.
• Foundational knowledge digital marketing strategies, tools, and platforms.
• Experience using analytics tools to monitor campaign performance.
• Experience working with creative or technical tools such as Adobe Creative Cloud (Photoshop, InDesign, or Illustrator).
• Familiarity with web development and content management system (CMS).
• Experience in a higher education or large nonprofit marketing environment.

How to Apply

Complete applications received by end of day, are ensured full consideration. Applications submitted after may be reviewed at the discretion of the search committee or until position is filled.

To apply, click on the APPLY button or go to:

Required application materials :

Cover letter (* See below)

Curriculum vitae or resume

Names and contact information for a minimum of three (3) professional references who can speak to your skills and abilities for the position

* Please use your cover letter to speak to each of the Minimum/Required Qualifications for this position as listed above. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.

Contact Information

For questions regarding this position or recruitment, please contact:

Search Chair: Emily Cutler

Email: [email protected]

If you need assistance with the online application process or if you submitted your application prior to uploading all the required application materials, please contact:

Search Coordinator: Emily Cutler

It is the policy of UW-Stout to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodation for a qualified individual's disability.

The Universities of Wisconsin provides an excellent benefits package including participation in the Wisconsin State retirement plan, demonstrating our commitment to the diverse needs of our employees.

• Employee Benefits:

• To calculate the estimated value of your total compensation, use the Health & Retirement Contributions Estimator | Employee Benefits (wisconsin.edu)

Employment is contingent upon the final candidate's completing a criminal background check and being cleared to work by the Human Resources Office. Employment is also contingent upon the final candidate passing reference checks and an essential job function test, as applicable. The reference check process includes asking the final candidates' professional references questions regarding employee misconduct, sexual violence, and sexual harassment. Reference checks must be conducted at a minimum with three professional references, at least one of which must be a prior supervisor.

Final candidates with previous employment within the Universities of Wisconsin and State of WI agencies will be subject to additional reference checks.

In response to a public records request, the Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in their online application, except that the identity of the successful final candidate will be released. See Wis. Stat. sec. 19.36(7).

UW-Stout is committed to providing safety and security of all members of our community in accordance with the Clery Act. For campus safety information and crime statistics visit:

EEO Statement Qualified applicants will receive consideration for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or other bases as defined by federal regulations and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.

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