Job Description

Email Marketing Specialist

Window Nation is seeking an experienced and driven Email Marketing Specialist with a minimum of 5 years' experience who has a passion for data-driven marketing strategies and possesses a strong understanding of digital marketing channels. This position will report directly to the Director, Digital Marketing and play a critical part in Window Nation's lead generation growth and consumer engagement, focusing on email marketing, SMS campaigns, marketing automation, and lead nurturing.

Core Role Responsibilities:

• Manage the end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, email personalization, A/B testing, deployment, and post-mortem performance analysis
• Develop and execute effective email marketing campaigns to nurture leads and engage Window Nation's target audience
• Collaborate with cross-functional teams to create compelling email content, including newsletters, promotional offers, and event invitations
• Monitor email deliverability, open rates, click-through rates, and conversion metrics to continuously optimize campaign performance
• Strategize and implement effective SMS marketing campaigns to drive customer engagement and conversions
• Craft concise and persuasive SMS content that complies with relevant regulations and effectively communicates the Window Nation brand
• Utilize SMS marketing platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics
• Continuously analyze SMS campaign performance and make data-driven optimizations to improve results
• Develop and implement marketing automation using industry-leading tools (e.g., Hatch, HubSpot, Marketo, Microsoft Dynamics, Pardot, etc.)
• Design and build automated transactional workflows to maintain customer satisfaction at various stages of the customer journey
• Monitor and optimize marketing automation performance, identifying areas for improvement and implementing changes to maximize lead conversion and engagement
• Implement lead nurturing strategies to guide prospects through the sales funnel and increase conversion rates using lead scoring, audience segmentation, and personalized messaging
• Collaborate with sales and marketing teams to define lead qualification criteria and develop effective lead nurturing workflows
• Analyze lead behavior and engagement data to refine lead scoring models and deliver highly targeted and personalized content
• Regularly report on lead nurturing performance and share post-mortem analyses highlighting successes, challenges, and opportunities for improvement

Basic Qualifications:

• Bachelor's degree in marketing, communications, or a related field
• Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing

Preferred Qualifications:

• Proficiency in email marketing and SMS platforms (e.g., Hatch, Mailchimp, Twilio etc.)
• Strong understanding of best practices for email and SMS marketing, including audience segmentation, A/B testing, and performance analysis
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Dynamics, etc.) and building complex automated workflows
• Knowledge of HTML/CSS and basic graphic design skills are a plus
• Solid analytical and communication skills with the ability to interpret data, derive and share insights, and make data-driven optimizations
• Uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA
• Self-motivated and proactive, with the ability to prioritize and manage multiple projects simultaneously
• Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation

$80,000 - $90,000 a year

Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team one that makes good decisions, drives innovation, and delivers better business results.

At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

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