Job Description

Job Description

Job Title: Social Media Marketing Manager

About US

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Social Platform Operations & Content Management

• Build and manage brand accounts on major U.S. social platforms (TikTok, Instagram, YouTube, etc.), ensuring consistent voice and visual identity across channels
• Own the content calendar and publishing schedule; drive content frequency and consistency with timely, relevant posts tailored to each platform
• Create and manage high-impact visual and video content that sparks user engagement and aligns with platform best practices

2. Topic Development & Campaign Planning

• Monitor social trends, cultural moments, and platform algorithms to ideate content hooks and campaign angles
• Plan and execute viral content themes (e.g., wellness trends, health challenges, product education) to increase impressions, saves, and shares
• Collaborate with creator/affiliate teams to build full-funnel communication loops (e.g., creator seeding → official amplification → UGC challenge)

3. Community Engagement & Interaction

• Monitor and respond to comments and DMs to enhance community engagement, address user concerns, and maintain brand voice consistency
• Activate conversations that grow meaningful engagement (likes, comments, shares), foster audience trust, and drive conversion intent

4. Content Performance Analysis & Reporting

• Track and analyze post-level performance (views, CTR, engagement rate), fan base growth, and content-driven conversions (social-to-site UVs, orders, GMV contribution)
• Produce weekly and monthly recap reports with insights, benchmarking TikTok & Reels virality
• Optimize content strategy based on A/B testing results, scroll behavior, and platform analytics feedback

Qualifications & Requirements

Must-Have

• Min.2 years of hands-on experience in social media marketing, ideally for a DTC brand in health, wellness, or consumer goods
• Strong familiarity with TikTok, Instagram, and YouTube content formats, trends, and algorithm dynamics in the U.S. market
• Proven ability to grow social accounts, drive interactions, and link content to sales performance
• Strong copywriting and storytelling skills tailored to different platforms and consumer segments
• Experience using tools like Meta Business Suite, TikTok Creator Center, or Sprout Social to manage publishing and analyze performance

Nice-to-Have

• Background in community building or creator collaboration to amplify brand reach
• Familiarity with U.S. health & supplement trends and ability to translate product attributes into compelling social narratives

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